“People should not be [treated badly because of] who they are, who they love, where they come from, or how they pray.” – Sacha Baron Cohen

We—the organizers of all Embrase organized events—conduct ourselves with kindness, respect, openness and a sense of community at all conference events we run, and attend. As such, we look to our attendees, speakers, partners, volunteers and collaborators to agree to the following when participating in any of our events:

  1. We communicate in a manner appropriate to a professional audience coming from diverse backgrounds.
  2. We are sensitive to the needs of others around us, use good judgement, and treat others with respect.
  3. We refrain from intentional harassment of others. 
  4. We comply immediately with direct requests to stop a behaviour that is considered harassment, or deemed unwelcome. Specifically, we do not initiate or engage in the following: 
    • Offensive verbal comments or jokes related to gender, sexual orientation, disability, language, physical appearance, body size, race, or religion. 
    • Presentation of sexual images that may be triggering or offensive to specific members of the community.
    • Intimidation, stalking, and unwanted following.
    • Unwanted photography or recording of a specific individual.
    • Sustained disruption to proceedings.
    • Inappropriate or unwelcome physical contact.
    • Public shaming.
    • Unwelcome sexual attention. 
    • Assuming the pronoun of any individual we meet for the first time, nor will we introduce any individual as a particular pronoun unless their preferred pronoun is clear.
  5. When we observe an instance of harassment, we contact a member of the conference organizing team immediately.
  6. The conference team reserves the right to maintain the anonymity of the victim in all instances, and by participating in our events, we agree not to challenge this and understandthat the well-being of the victim will be the priority to the organizing team.

If I am asked to leave by the conference organizers due to a violation of the above points, I will do so immediately, quietly, and without drawing attention to the situation. 

Understanding the Code


Harassment includes offensive verbal comments related to gender, sexual orientation, disability, physical appearance, body size, race, religion, sexual images in public spaces, deliberate intimidation, stalking, following, harassing photography or recording, sustained disruption of talks or other events, inappropriate physical contact, public shaming, and unwelcome sexual attention. Harassment also includes public shaming, both as provocation and as retaliation.

Exhibitors, speakers, sponsors, partners and volunteers are also subject to the Code of Conduct. In particular, exhibitors should not use sexualized images, activities, or other material.

Be careful in the words that you choose. Remember that sexist, racist, and other exclusionary jokes can be offensive to those around you, we also ask that you do not assume the prefered pronoun of those around you as we are proud to welcome a diverse and inclusive group of attendees to our events. Excessive swearing and offensive jokes are also not appropriate for events.


If you are being harassed, notice that someone else is being harassed, or have any other concerns, please contact a member of the conference team immediately. Conference team members will be wearing Team badges and distinctive T-shirts.

If the matter is especially urgent, please call/contact either of these individuals:

  • Rebecca Croll : / +1(514) 999-8616
  • Alistair Croll : / +1(514) 944-2756

Conference staff will do what is necessary to help participants contact venue security or local law enforcement, provide escorts, or otherwise assist those experiencing harassment to feel safe for the duration of the conference. We value your attendance.

Reporting a Code of Conduct violation

  1. Please report the incident to a member of the event “team”, all clearly marked in T-shirts and team badges. All reports are confidential.
  2. When reporting an event, please try to collect as much information as possible, the team member can help you with this. Information may include things like:
    • Identifying information (name/company) of the participant doing the harassing.
    • The behavior that was in violation.
    • The approximate time of the behavior (if different than the time the report was made).
    • The circumstances surrounding the incident.
    • Other people involved in the incident.
  3. The event team is well informed on how to deal with any incident and will proceed accordingly.
  4. If you ever feel that your safety is ever threatened, please never hesitate to contact 911. If you do not have a cell phone, a staff member can assist you.
  5. If possible, reports should be made to Rebecca Croll or Alistair Croll (contact information above), but the most important thing is the safety of our attendees, so please don’t hesitate to reach out to any event team member (as identified by shirt and “team” badge) if Rebecca and Alistair are not immediately available.