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Emily Ross (she/her)

Emily Ross leads an international team of strategists, technologists and content experts, delivering innovative campaigns on X for the world's biggest brands. She holds multiple qualifications in marketing, PR & analytics. Prior to joining X she founded Inkvine, a strategic consultancy firm for deep-tech startups. She is an advisor to VC funds, accelerators and is a board member at SXSW Pitch. She previously led commercial fundraising partnerships for UNICEF Ireland. Co-founded of SportsTech Ireland, a not-for-profit positioning Ireland as a leading destination for innovation and investment. Co-author of ‘Just Evil Enough’, a handbook for subversive marketing in an attention economy, with Alistair Croll.