Farrah Bostic

Founder, Head of Research & Strategy
The Difference Engine

Farrah Bostic is the founder of The Difference Engine and runs the strategy and research practice, where she is a champion of empathetic, co-creative, and collaborative strategy, design, and research. The business focuses on research and strategy consulting, with a special focus on facilitated decision-making as a method of strategy development, research as a form of advocacy, and using storytelling devices as a method to deliver audience insight that survives long past the consultant’s presentation.

She was a Group Planning Director at Digitas, led the consumer immersion practice at Ipsos/OTX, led the innovation practice at Hall & Partners, and developed her skills as a strategist at Mad Dogs & Englishmen/Mad Logic and TBWA\Chiat\Day in Los Angeles. The Difference Engine works with clients as diverse as eBay, JetBlue, NBC News, Madison Square Garden Group, the Wall Street Journal, the Financial Times, Google, Pearson, and the Society of Digital Agencies, among many others.