After building revenue-generating algorithms into the marketing system at Ralph Lauren, Jessica Graves launched Sefleuria to tailor data science research to business outcomes in retail & luxury. She has a background commercializing machine learning technologies at Fast Forward Labs (acquired by Cloudera) and Thread Genius (acquired by Sotheby’s). Her computing background began with supporting environmental science research at the University of Chicago, including a patented alternative energy solution currently scaling in Europe as Electrochaea. Following a career ranging from design at Oscar de la Renta to statistical computing at Alvanon for brands like Burberry, she speaks on Machine Intelligence & Creativity on global stages. Her movement artistry under Internet Jessica includes performances at global black box theaters, museums, TEDx events & concert halls; artist residencies in the UK; and electronic music as seen on Resident Advisor. Her academic impact includes guest lectures & research collaboration with Royal College of Art, ESCP, and King’s College London. She has been featured in Texte Zur Kunst, Vogue Business, Sourcing Journal, Drapers and LOVE.